About

Andrea Lyn Van Benschoten profile photoI have been called a “high tech woman with low tech hobbies.” Well, that might be true, but I feel both sides come together to create a unique skill set that combines the creative with the analytical.

When it comes to my high tech side, I have a varied background in web content, search engine optimization, business analysis, user training, and analytics review. For 12 years I worked in the IT Department of Advantage Business Media (formerly Reed New Product division) providing support for all areas of technology.

More recently, I worked at Lexis Nexis providing SEO services. I am currently a marketing specialist at Testo, Inc. in Sparta, NJ doing everything from writing marketing copy, to designing brochures, to updating websites. I am also self-employed and provide a variety of services, including SEO, blogging, content development, and social media management.

I have a BA in Journalism and Desktop Publishing, am a cum laude graduate of Seton Hall University, and have a strong interest in editorial and web technology.

I have also been a volunteer with Casting for Recovery since 2003. This non-profit takes women in all stages of breast cancer recovery on fly fishing retreats. Since my involvement with the program, I have served as fly fishing instructor, state coordinator and retreat leader. You can learn more about CFR by going to: www.castingforrecovery.org.

When it comes to my low tech side, I enjoy fly fishing, fly tying, crochet, yarn spinning, felting, yoga, geocaching, and hiking. Nothing that really involves any electronic devices. Just nature or things that come from nature. Unplugging clears the mind and restores the soul.

You can review my complete profile at my LinkedIn page.